This Is Not a T-Shirt: A Brand, a Culture, a Community

Recommended by Scott Duke Kominers, Sarofim-Rock Professor at Harvard Business School

A book I recommend to all of my students is “This Is Not a T-Shirt: A Brand, a Culture, a Community,” Bobby Hundreds’ memoir of building streetwear brand The Hundreds. In addition to being uplifting and at times laugh-out-loud hilarious, Hundreds does an incredible job at teaching how a brand can become a community.