Campus & Community

Designated driver turns 21

Steven Smith

1 min read

The Boston Globe

The designated driver campaign is marking a milestone birthday: It’s turning 21. Born of tragedy, the effort transformed attitudes toward drinking and driving. And it did so using a novel tactic: Harvard School of Public Health professor Jay Winsten teamed with Hollywood writers and producers to embed the message in prime-time television shows. Winsten reflected on the crusade…

Read more here (The Boston Globe)

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